Lemon Law Attorney
Customer Service - Customer relations serve as a telltale PR barometer.
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A growing number of companies are now fully aware that their reputations - good or bad - are often directly linked to customer-service efforts. Can a single incident of bad customer service affect a corporation’s reputation? You better believe it. Every day, consumers talk to friends, family, and coworkers about their interactions with companies, both good and bad. Ignored complaints, long waits on a help line, or rude clerks are experiences that customers are quick to discuss. If it’s particularly bad customer service, consumers may even share their stories with attorneys, the media, or on the internet. The sphere of influence of a single story can quickly circulate far and wide. That’s when bad customer service crosses over into bad PR. For example, Jesse White, a Los Angeles resident, has spent the past year telling everyone why he’s upset with Ford Motor Company. White purchased a new Ford F-150 XLT extra cab in December 2001. In May 2002, the truck began overheating during regular use. White took it to a Ford dealership numerous times, but the mechanics were unable to fix the problem. After months of wrangling, the company agreed to replace the truck when White threatened to use California’s… |
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